Blog/SEO Process

1. SETUP

 

Purpose & Target Audience:

• Schedule a meeting with DME Digital Marketing Experts to align on brand purpose and target audience.

• Define vision, niche, and goals.

 

Questions for discussion:​​

   What is the blog about? (Niche)

• What unique perspective does DME offer?

• Who is the target audience?

• Goals: Community building, expert establishment, monetization?

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Tools/Resources:

• Check for active subscriptions to Adobe Creative Cloud, Canva, and Envato.

• Leverage AI tools like ChatGPT and Google Bard for content creation.

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Platform, Domain & Hosting:

• Choose a user-friendly platform (e.g., Wix) aligning with DME's preferences.

• Optimize SEO using Google Keyword Planner, Ahrefs, and Semrush.

• Develop a consistent visual identity for DME, including logo, colors, fonts, and theme.

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2. CONTENT PROCESS

Topics:

• Brainstorm blog ideas collaboratively using the Blog Content Goals document.

• Utilize AI for topic generation.

Writing & Publishing Content:

• Set up Google Analytics.

• Integrate exact keywords into engaging content.

• Follow a structured blog format.

• Proofread content or use Grammarly.

Promotion & Engagement:

• Share blogs on DME's social media platforms.

• Utilize newsletters, guest writing, and relevant communities.

• Consider paid ads for increased visibility.

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3. POST-PROCESS

Tasks:

• Daily: Monitor community engagement, respond to comments/messages.

• Weekly: Compile analytics into an Excel sheet.

• Monthly: Write and schedule blogs, prepare for the end-of-month meeting.

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4. TASKS (Monthly Meeting):

• Present blog ideas and titles for the upcoming month.

• Review content schedule and plan for the next week.

• Analyze blog performance (good/bad), learn from failures, and plan improvements.

• Discuss A/B tests or experiments to assess content effectiveness.

• Brainstorm with the team for continuous improvement.