Steps on Onboarding SEM Clients | DME Resource Center

Steps on Onboarding Search Engine Marketing Clients

Impressions

Getting the ads to show for the right keywords in volume and removing as many search terms that are out of scope as possible.

Clicks

Optimizing the ad content and bidding strategies to generate as much traffic to the site as possible.

Conversions

Optimizing the bidding strategy to go after people that look like other historical converters on the site. Note this can take time as conversions have to be recorded as the campaign is active. The more conversions are measured, the better it gets at targeting those users.

Time tables vary, sometimes you get a lot of conversions quickly, sometimes it can take awhile.

Most changes cause a campaign bidding strategy to recalculate, which can take 5 days to 2 weeks.