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Analytics

MONDAY

 

  • FNBCOF

  • Plasticity

  • Clear Heart

THURSDAY

 

  • AFBD

  • TUSCAN

TUESDAY

 

  • Conde Center

  • DLG

  • RAD

WEDNESDAY

 

  • Parker Dental

  • THOSF

FRIDAY

 

  • Buffer day to: Finalize any missed audits

  • Tackle optimization tasks based on audit findings

  • Send you a summary of red flags or major recommendations

Refined Google Ads Audit (Weekly)

  1. Client & ClickCease Report
    What client is this audit on? Have you sent this week’s ClickCease report this morning? Type: Short Answer (list campaign name + ROAS)
     

  2. Campaign ROAS Overview
    List each campaign and its current ROAS. Has ROAS improved, declined, or stayed the same since last period? Include possible reasons. Type: Brief Explanation Required (highlight possible reasons)
     

  3. Conversion Tracking Accuracy
    Are all conversions tracking correctly and aligning with GA4 or CRM data? Are enhanced conversions working properly? Type: Yes/No (If no, explain what’s misfiring)
     

  4. Underperforming Campaigns & Optimization Actions
    Which campaigns or ad groups are underperforming? What optimizations have been made and why? Type: Brief Explanation Required (list changes + rationale)
     

  5. Keyword Issues & Negative Keyword Updates
    Are any keywords spending without converting? Have you paused or adjusted them? Have negative keyword lists been reviewed/updated in the past 7 days? Type: Brief Explanation Required (list changes + rationale)
     

  6. Search Term Relevance
    Are irrelevant/unqualified search terms triggering ads? What actions should we take and why (if any)? Type: Brief Explanation Required (list changes + rationale)
     

  7. Smart Bidding & Budget Adjustments
    Are Smart Bidding strategies (Max Conversions, Target ROAS) being used effectively? Have campaign budgets been adjusted in the past 7 days? Type: Brief Explanation Required (give a few examples)
     

  8. Ad Creatives (RSAs, Headlines, Testing)
    Are ad creatives being A/B tested or refreshed regularly? Summarize the result of the most recent test. Type: Brief Explanation Required
     

  9. Ad Status Review
    Are all active ads fully approved with no disapprovals or limited statuses? Type: Brief Explanation Required
     

  10. Audience Targeting Usage
    Are remarketing, custom intent, or in-market audiences actively used and optimized? Give one example. Type: Yes/No + Example
     

  11. Top Recommendation for the Coming Week
    Based on your review, what is your top recommendation for improving performance this coming week? Type: Brief Explanation

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