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DME Meeting Follow Up Email Next Steps for Starting Google Ads With DME SEO using Semrush Wix Collaboration Access

Instructions for setting up Constant Contact Sign up for Constant Contact through this link https://go.constantcontact.com/signup.jsp?pn=dmemarketing . Create your company account. It will start you on a free trial, go to billing and select the “standard $35/m” plan. Enter company credit card, you can use promo code THREE30P to get 30% off for the first 3/months. After this step is done, call Jaclyn at 720-238-3420 and I will ensure that I have access and can see your account. Instructions on linking to DME: log into Constant Contact Click on your name in the top right corner Click on Account settings under your name Scroll to “billing” on the left under your name Toggle the check box to enable my access, it should look like what I screenshot below

Welcome to Your Dashboard Monitor your campaigns using your personal dashboard. PPC CAMPAIGN KEYWORDS SOCIAL MEDIA CONTENTS GOOGLE ADS STATS IN-HOUSE LEAD TRACKER EMAILS BLOGS

Onboarding SEM Clients - Phases Phase 1) Impressions: Getting the ads to show for the right keywords in volume and removing as many search terms that are out of scope as possible Phase 2) Clicks: Optimizing the ad content and bidding strategies to generate as much traffic to the site as possible. Phase 3) Conversions: Optimizing the bidding strategy to go after people that look like other historical converters on the site. Note this can take time as conversions have to be recorded as the campaign is active. The more conversions are measured, the better it gets at targeting those users. Time tables vary, sometimes you get a lot of conversions quickly, sometimes it can take awhile. Most changes cause a campaign bidding strategy to recalculate, which can take 5 days to 2 weeks

CMP+ New Product Upload Prerequisites: Ensure you have access to the CMP website backend via shared LastPass credentials. 1. Navigate to CMP+ Dashboard: Go to the CMP+ Dashboard. Inside the dashboard, find and click on "Store Products." 2. Select Products: Within "Store Products," click on "Products." 3. Duplicate an Item: Choose any item you want. Duplicate it to use as a base plate, maintaining the same prices and details. 4. Visit Barrow Industries Website: Go to Barrow Industries New Arrivals . 5. S ave High-Quality Image: Click on the product in the new arrivals. Click on the image to save a high-quality copy. 6. Go back to the CMP+ Dashboard Upload Main Image: Upload the saved image as the main product image. 7. Create Zoom Effect: Crop the same image and upload it as the 2nd image beside main image for a zoom effect. 8. Add Product Details: Put the product name based on the item name on the Barrow Industries website Save the changes.

Subject: Next Steps for Starting Google Ads With DME Dear [Client's Name] , I hope this message finds you well. We are excited you are considering DME to kickstart your Google Ads campaigns. To ensure a seamless and successful collaboration, please complete the following steps: Google Ads Questionnaire: Your insights are invaluable. Please take a few moments to complete our Google Ads questionnaire, providing essential details for crafting precise ad targeting. If there are specific considerations you'd like to discuss further, feel free to drop us an email, and we can arrange a call at your convenience. https://www.dmemarketingcolorado.com/ads-questionnaire Make sure you are outlining details like where you want us to target the ads at, neighborhoods, zip codes, etc. Google Ads, Analytics, & Business Accounts: Ensure you have a Google Ads Account (for ad creation and payment) and a Google Analytics Account (for website traffic tracking). If you haven't set them up yet, refer to our helpful guide in the following blog: https://www.dmemarketingcolorado.com/post/google-ads-analytics . Instructions on adding a administrator is below in this email. The address that will need access is googleads@dmemarketing.net Website Access for Tracking: To implement a "Thank You" page for lead tracking, please provide us access to your website. If your website is on Wix, add experts@dmemarketing.net as a manager, and notify us upon completion. This is included in your start-up fee. Payment: Please review and remit 50% of the invoice total. Your payment will let my team know you are ready for us to begin your Google Ads setup. The remaining 50% will be collected when the ads are live and active in search. We appreciate your collaboration in these initial stages and look forward to achieving remarkable results together. Thank you for entrusting us with your Google Ads campaign. Should you have any questions or need further clarification, don't hesitate to reach out. Take care, https://ads.google.com/ www.google.com/business http://www.google.com/analytics . To add access to a Google Business account , you can follow these steps: Log in to the Google Business Manager dashboard www.google.com/business Click the Business Profile you want to update Click the three-button menu in the NMX Click Business Profile settings Click Managers Click the Add Link/Icon Enter the desired email or Group Location ID Click Invite To add access to a Google Ads account , you can follow these steps: Sign in to your Google Ads account https://ads.google.com/ Click the Admin icon Click Access and security Click the plus button Enter the email address of the person you want to invite Select the invitee's account access level Click send invite To add access to a Google Analytics account , you can follow these steps: Sign in to Google Analytics. Click Admin, and navigate to the desired account/property/view. In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click Access Management. In the Account permissions list, click +, then click Add users.

How to Load Social Contents in the DME Hub Prerequisites: Ensure you have access or have been invited to collaborate in the DME Resource Hub. You’ll need the correct permissions to access and edit the site. Log into Your Account: Go to wix.com/my-account . Find and select DME Resource Center from your sites list. 2. Enter Site Editor Click Edit Site to open the editor. Important: Be mindful while editing, especially with any coding elements, as this portal is actively used by clients. 3. Select an interesting topic: In the Social Post Library, select an interesting topic or a post related to financial market. 4. Schedule Social Post Content: After selecting a topic, the next step is to hit the "Schedule post" button in the upper right corner of the dashboard. Note: Make sure the content isn't too far past the date it talks about (for example, “December was the biggest fall in stock market” cannot run in February, it needs to align with the time it was in the news) 5. Schedule a future date : We schedule social posts twice a week if we come across numerous interesting or relevant topics. Please choose a future date, set the preferred date and time for posting, and ensure that no duplicate or identical content is posted. 6. Review and Post: Ensure all details are accurate before clicking "Next Section," then hit "Post," and this content will be scheduled in the two networks.

Google Ads Stats Back Looker Studio Report Active Campaigns Campaign/Title

FFG FMG Email Guide Prerequisites: Ensure you have access to the FFG FMG Suite via shared LastPass credentials. Navigate to Email Section: O nce logged in, go to the FMG Suite Email Library. In the Library, locate and click on the "Email" section. 2. Access Email Library: Within the Email section, choose "Send Email." In the upper right corner of the screen, select "Browse Email Library." 3. Select the latest Weekly Market Insights: In the Email Library, locate the "Weekly Market Insights" template. Click on "Edit Email" to customize the content. 4. Edit Email Content: Delete the placeholder "Hi First Name" or any other unnecessary content. Click on "Add Section" and choose the "Image" option. Upload their signature template using the provided placeholder. 5. Assign Email Profiles: Select the profile of each email representative provided in Trello. Ensure that the correct profiles are chosen for each representative. 6. Schedule Email: Click on "Schedule Email." Choose the "Send to Group" option. 7. Select the appropriate email list for each representative: BH Email List (Belinda Hoover) MC Email List (Mandy Cannon) KP Email List (Ken Perrin, the owner) - since he is the owner, you will also select the Missing Emails and No Rep Email List 8. Set Schedule Details: Schedule the email to be sent on a future date (every Tuesday). Set the time to 7:30 AM 9. Repeat for Other Profiles: Repeat the entire process for the other two profiles (Mandy Cannon and Ken Perrin). Adjust the email lists and schedules accordingly 10. Review and Confirm: Double-check all the details before confirming the scheduling. Ensure that each representative has the correct email content and schedule. Steps in Downloading Social content as PDF This step will be done when there is a content above or before the market insights article that haven't sent over to FFG. 11. Email Library: Check through the email library just before and above the market insights article if there is an article that haven't sent over or used by the client and select it to preview. 12. Download as PDF: While previewing the article, locate and click on the option to download it as a PDF. This option is typically found at the top of the article interface. 13. Compose an Email: Once downloaded, create an email and address it to Jaclyn. Make sure that the downloaded file was attached and use the template below; Hi FFG team, here is your marketing check in. Your weekly email will be sent from the FMG suite tomorrow, same as usual There is one new marketing email and it is attached for your review. Let me if you want it turned into a one-off email. Please send over any new leads you have for FMG and the Welcome Email 14. Review and send: Review the email to ensure all necessary information is included and accurately presented then send.

BRAND IDENTITY QUESTIONNAIRE Please take the time to fill out the information below. We need to get to know a little about you... First & Last Name Company Position What is the mission of your company? Are there any specific values you have set for your company? What is the unique value proposition of your company? I.e., what sets you apart from competitors? What advantage do your customers/prospective customers gain from engaging with you? What would a raving fan say about your company? Do you have a process or methodology you use with customers that makes you unique or provides additional value? Give me an “elevator pitch” for your company. Who are your top three competitors? Please include links to their respective websites. What do you like about their brand (website, logo, etc.)? What do you dislike about their brand (website, logo, etc.)? Who are your ideal prospective customers? What emotions do you want your logo, color and general brand to evoke from current customers? What emotions do you want your logo, color and general brand to evoke from prospective customers? 1st attribute of website should be? Choose an option 2nd attribute of website should be? Choose an option 3rd attribute of website should be? Choose an option Add your own attributes/adjectives here: Is there anything you would like to avoid in the design of your brand? What “tone of voice” best represents your company/brand when it comes to content? Select all that apply: Empowering Uplifting Friendly Informative Ambitious Authoritative Caring Cheerful Coarse Conservative Conversational Casual Dry Edgy Enthusiastic Formal Frank Friendly Fun Funny Humorous Informative Irreverent Matter-of-fact Nostalgic Passionate Playful Professional Provocative Quirky Respectful Romantic Sarcastic Serious Smart Snarky Sympathetic Trendy Trustworthy Unapologetic Upbeat Witty Submit

Steps on Onboarding Search Engine Marketing Clients Impressions Getting the ads to show for the right keywords in volume and removing as many search terms that are out of scope as possible. Clicks Optimizing the ad content and bidding strategies to generate as much traffic to the site as possible. Conversions Optimizing the bidding strategy to go after people that look like other historical converters on the site. Note this can take time as conversions have to be recorded as the campaign is active. The more conversions are measured, the better it gets at targeting those users. Time tables vary, sometimes you get a lot of conversions quickly, sometimes it can take awhile. Most changes cause a campaign bidding strategy to recalculate, which can take 5 days to 2 weeks.

DME’s Email Templates Welcome to our Email Template Collection, exclusively curated for our valued clients! Explore a variety of professionally designed templates crafted to enhance your email marketing campaigns. DME Meeting Follow up Email. I hope this message finds you well. It was an absolute pleasure learning about your needs during our... Next Steps for Starting Google Ads with DME I hope this message finds you well. We are excited you are considering DME to kickstart your Google... SEO Using SEMrush Hi (Client Name)! I just wanted to let you know that my company purchased a license for SEMrush... Access Your Wix Dashboard: Log in to your Wix account and navigate to your Wix main site dashboard. READ MORE READ MORE READ MORE READ MORE SEE ALL TEMPLATES