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Launching a New Website Launching a new website involves a series of tasks to ensure its functionality, visibility, and overall success. This training section will guide you through the essential steps and provide a checklist to follow when launching a new website. Client Name Website Checklist Forms and recipients reviewed. Test form submitted and confirmed delivery All links clicked and verified PC proof completed (smaller screen) Mobile proof completed Google SEO set up Google Analytics code embedded Terms & Conditions page linked Contact info displayed in header Site map included in the footer Favicon added Privacy Policy added Social Share Image added Monthly hosting service started Domain purchased Live domain linked Instructed Google to crawl the site Google Business Profile set up Client invited to manage Google and Wix Accounts Client billed for outstanding services Pending Submit Sent to DME Website Pre-Launch Chec ks Check Forms and Recipients: R eview all forms on the website and confirm the recipients for each form submission. Send Test Form : Submit a test form for each type available on the website to ensure proper delivery. Link Verification: Click every link on the website to confirm proper connectivity and functioning. Proof on PC (Smaller Screen): Verify the website's appearance and functionality on a smaller screen (PC). Proof on Mobile: Check the website's responsiveness and usability on mobile devices. SEO and Analytics Integration Set Up Google SEO: Optimize the website for search engines by implementing Google SEO best practices. Embed Google Analytics Code: Integrate Google Analytics to track and analyze website traffic. Configuration and Branding Link Terms & Conditions: Ensure that the Terms & Conditions page is linked appropriately. Contact Info in Header: Confirm that contact information is prominently displayed in the website header. Site Map in Footer: Include a site map in the website footer for easy navigation. Add Favicon: Upload and set a favicon to enhance the website's branding. Domain and Hosting Setup Start Monthly Hosting Service: Initiate the hosting service for the website. Buy Domain: Purchase the domain for the website. Link Live Domain: Connect the live domain to the website. Instruct Google to Crawl Site: Submit the website to Google for crawling and indexing. Client Management and Billing Set Up Google Business Profile: Create and optimize the Google Business Profile for the website. Send Invite to Client for Management: Invite the client to manage the Wix and Google accounts. B ill Client for Outstanding Services: Generate and send an invoice to the client for completed services.

CMP+ New Product Upload Prerequisites: Ensure you have access to the CMP website backend via shared LastPass credentials. 1. Navigate to CMP+ Dashboard: Go to the CMP+ Dashboard. Inside the dashboard, find and click on "Store Products." 2. Select Products: Within "Store Products," click on "Products." 3. Duplicate an Item: Choose any item you want. Duplicate it to use as a base plate, maintaining the same prices and details. 4. Visit Barrow Industries Website: Go to Barrow Industries New Arrivals . 5. S ave High-Quality Image: Click on the product in the new arrivals. Click on the image to save a high-quality copy. 6. Go back to the CMP+ Dashboard Upload Main Image: Upload the saved image as the main product image. 7. Create Zoom Effect: Crop the same image and upload it as the 2nd image beside main image for a zoom effect. 8. Add Product Details: Put the product name based on the item name on the Barrow Industries website Save the changes.

DME Meeting Follow Up Email Hi (Name), I hope this message finds you well. It was an absolute pleasure learning about your needs during our recent marketing meeting. Your vision for your business is unique and fun, and I'm excited about the prospect of working together to bring it to life. As discussed, I've prepared an estimate outlining the various services I can assist you with. Each item is listed as a separate line item to give you the flexibility to choose the services that align best with your immediate goals. Here's the link (link) I've also attached it for your convenience. In light of our conversation and to kickstart our collaboration, I'd recommend considering the following services as our initial steps: Logo Design Website Development Google Profile Setup These three elements will lay a strong foundation for your online presence and brand identity. If you're ready to proceed and show your interest, you can make a 50% prepayment for the selected services, and I'll promptly begin working on them. This will help us get the ball rolling and bring your vision closer to reality. Please feel free to reach out if you have any questions or if there's anything else you'd like to discuss. I'm here to support you every step of the way. Looking forward to the opportunity to work with you and help your business thrive! Warm regards,

How to Load Social Contents in the DME Hub Prerequisites: Ensure you have access or have been invited to collaborate in the DME Resource Hub. You’ll need the correct permissions to access and edit the site. Log into Your Account: Go to wix.com/my-account . Find and select DME Resource Center from your sites list. 2. Enter Site Editor Click Edit Site to open the editor. Important: Be mindful while editing, especially with any coding elements, as this portal is actively used by clients. 3. Select an interesting topic: In the Social Post Library, select an interesting topic or a post related to financial market. 4. Schedule Social Post Content: After selecting a topic, the next step is to hit the "Schedule post" button in the upper right corner of the dashboard. Note: Make sure the content isn't too far past the date it talks about (for example, “December was the biggest fall in stock market” cannot run in February, it needs to align with the time it was in the news) 5. Schedule a future date : We schedule social posts twice a week if we come across numerous interesting or relevant topics. Please choose a future date, set the preferred date and time for posting, and ensure that no duplicate or identical content is posted. 6. Review and Post: Ensure all details are accurate before clicking "Next Section," then hit "Post," and this content will be scheduled in the two networks.

Steps on Onboarding Search Engine Marketing Clients Google Ads Assign Highest Level of Admin to our user, including managing payments (for business verification purposes) Send over copied of the below for business verification: Photo of front of driver's license (preferably owner registered with Sec of State) Photo of back of driver's license EIN for business DUNS Number (if known) PDF of Articles of Organization with Secretary of State (good standing) Websites Access required by your content management system to add tracking tags to the header and body of page templates, or input google tags into integration settings of system Analytics Admin Access to your current GA4 property GMB Owner level access (previously called admin). You can retain primary ownership.

BRAND IDENTITY QUESTIONNAIRE Please take the time to fill out the information below. We need to get to know a little about you... First & Last Name Company Position What is the mission of your company? Are there any specific values you have set for your company? What is the unique value proposition of your company? I.e., what sets you apart from competitors? What advantage do your customers/prospective customers gain from engaging with you? What would a raving fan say about your company? Do you have a process or methodology you use with customers that makes you unique or provides additional value? Give me an “elevator pitch” for your company. Who are your top three competitors? Please include links to their respective websites. What do you like about their brand (website, logo, etc.)? What do you dislike about their brand (website, logo, etc.)? Who are your ideal prospective customers? What emotions do you want your logo, color and general brand to evoke from current customers? What emotions do you want your logo, color and general brand to evoke from prospective customers? 1st attribute of website should be? Choose an option 2nd attribute of website should be? Choose an option 3rd attribute of website should be? Choose an option Add your own attributes/adjectives here: Is there anything you would like to avoid in the design of your brand? What “tone of voice” best represents your company/brand when it comes to content? Select all that apply: Empowering Uplifting Friendly Informative Ambitious Authoritative Caring Cheerful Coarse Conservative Conversational Casual Dry Edgy Enthusiastic Formal Frank Friendly Fun Funny Humorous Informative Irreverent Matter-of-fact Nostalgic Passionate Playful Professional Provocative Quirky Respectful Romantic Sarcastic Serious Smart Snarky Sympathetic Trendy Trustworthy Unapologetic Upbeat Witty Submit

EMAIL CAMPAIGNS & STATS Home Last Month's Emails Statistics Select Campaign Open Rate 48% Click Rate 1% Bounce Rate 1% Upcoming Emails Note: Email links will be available only after being sent. Coming Soon Note: Stats are available in Constant Contact Past Campaigns We're Celebrating 100+ Google Reviews White Glove Service From Start To Finish

Steps on Onboarding Search Engine Marketing Clients Impressions Getting the ads to show for the right keywords in volume and removing as many search terms that are out of scope as possible. Clicks Optimizing the ad content and bidding strategies to generate as much traffic to the site as possible. Conversions Optimizing the bidding strategy to go after people that look like other historical converters on the site. Note this can take time as conversions have to be recorded as the campaign is active. The more conversions are measured, the better it gets at targeting those users. Time tables vary, sometimes you get a lot of conversions quickly, sometimes it can take awhile. Most changes cause a campaign bidding strategy to recalculate, which can take 5 days to 2 weeks.

Subject: Next Steps for Starting Google Ads With DME Dear [Client's Name] , I hope this message finds you well. We are excited you are considering DME to kickstart your Google Ads campaigns. To ensure a seamless and successful collaboration, please complete the following steps: Google Ads Questionnaire: Your insights are invaluable. Please take a few moments to complete our Google Ads questionnaire, providing essential details for crafting precise ad targeting. If there are specific considerations you'd like to discuss further, feel free to drop us an email, and we can arrange a call at your convenience. https://www.dmemarketingcolorado.com/ads-questionnaire Make sure you are outlining details like where you want us to target the ads at, neighborhoods, zip codes, etc. Google Ads, Analytics, & Business Accounts: Ensure you have a Google Ads Account (for ad creation and payment) and a Google Analytics Account (for website traffic tracking). If you haven't set them up yet, refer to our helpful guide in the following blog: https://www.dmemarketingcolorado.com/post/google-ads-analytics . Instructions on adding a administrator is below in this email. The address that will need access is googleads@dmemarketing.net Website Access for Tracking: To implement a "Thank You" page for lead tracking, please provide us access to your website. If your website is on Wix, add experts@dmemarketing.net as a manager, and notify us upon completion. This is included in your start-up fee. Payment: Please review and remit 50% of the invoice total. Your payment will let my team know you are ready for us to begin your Google Ads setup. The remaining 50% will be collected when the ads are live and active in search. We appreciate your collaboration in these initial stages and look forward to achieving remarkable results together. Thank you for entrusting us with your Google Ads campaign. Should you have any questions or need further clarification, don't hesitate to reach out. Take care, https://ads.google.com/ www.google.com/business http://www.google.com/analytics . To add access to a Google Business account , you can follow these steps: Log in to the Google Business Manager dashboard www.google.com/business Click the Business Profile you want to update Click the three-button menu in the NMX Click Business Profile settings Click Managers Click the Add Link/Icon Enter the desired email or Group Location ID Click Invite To add access to a Google Ads account , you can follow these steps: Sign in to your Google Ads account https://ads.google.com/ Click the Admin icon Click Access and security Click the plus button Enter the email address of the person you want to invite Select the invitee's account access level Click send invite To add access to a Google Analytics account , you can follow these steps: Sign in to Google Analytics. Click Admin, and navigate to the desired account/property/view. In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click Access Management. In the Account permissions list, click +, then click Add users.

DME Resource Center Dashboard Guide Overview Our new DME Resource Center Dashboard is designed to provide you with comprehensive insights into your marketing efforts. This includes: Email Campaign Stats: Monitor the performance of your email campaigns for the current and previous months. Google Ads Stats: Track your Google Ads metrics to understand your ad performance. GA4 Reports: Access detailed reports from Google Analytics 4 to analyze your website traffic and user behavior. Social Media: View and manage your social media content to ensure consistent and effective communication. Step 1. Sign up using your valid email address Visit https://www.dmeresourcehub.com and Hit “Sign Up” Provide your Company name , valid email address and create a preferred password . Ensure to save this password for future logins. Open your email , DME Resource Hub will send you a code to complete the signup process. Submit Your Information: Input the code from your email then click the "Sign Up" button to complete the registration process. After signing up, you will receive a confirmation email. Step 2. Approval Process (DME) - Wait for Approval: Your registration needs to be approved by the DME Team. Once approved , you will receive a confirmation email indicating that your account has been activated. Step 3. Log In: Use your registered email and saved password to log in to your dashboard. Explore the Dashboard Once logged in, you will have access to various sections: Email Campaign Stats: Review performance metrics for your email campaigns. Google Ads Stats: Analyze your ad performance and ROI. GA4 Reports: Dive deep into user behavior and website analytics. Social Media Content: Manage and schedule your social media posts.

Welcome to Your Dashboard Monitor your Email Campaigns, Google and Meta Ads Stats in one place. EMAIL CAMPAIGNS GOOGLE ADS STATS META ADS REPORT CURRENT MONTH'S SOCIAL LAST MONTH'S SOCIAL Stats are being updated monthly.