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Kim Layne Interiors
Social Media Design Guide
www.dmeresourcehub.com/kimlayne-current-month-social

Overall Look & Feel

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  • Vibe: High-end, editorial, calm, intentional

  • Energy: Slow, refined, confident (never trendy or busy)

  • Inspiration: Luxury interior magazines, gallery-style reels, designer portfolios

  • Rule: If it feels rushed, loud, or over-designed — it’s wrong

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Content Structure (15-Post Monthly Rotation)

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  • Total Posts: 15 per month

  • Pattern:​

    • Post 2: Video

    • Post 3: Still Image

    • Post 4: Video

    • Continue alternating

  • Post 1: Still Image

  • Result: ~8 still images / ~7 videos per month

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This creates rhythm, visual balance, and keeps the feed feeling elevated.

Video Style Guidelines

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Purpose: Highlight design details, not “create content”

  • Footage:

    • Design elements within finished rooms (lighting, textures, furniture, materials, vignettes)

  • Motion:

    • Very slow zoom or subtle pan only

    • No fast movement, no transitions, no jump cuts

  • Length:

    • 8-12 seconds is ideal

    • Loop should feel seamless

  • Effects:

    • No filters

    • Natural lighting preferred

    • Clean, warm, true-to-life color

Think: quiet luxury, museum pacing.​​

Still Image Guidelines

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  • High-resolution, professionally shot from her past work (available on her website)

  • Avoid cluttered or overly wide shots

  • Detail shots are encouraged (stone, fabric, lighting, finishes)

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On-Image Text (When Used)

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  • Font: Playfair Display (regular)

  • Font Size: 63

  • Text Style:

    • Minimal words

    • All Caps

    • Never bold, never condensed

  • Placement:

    • Centered on top or bottom of image

  • Color:

    • Soft white 

    • Have one word highlighted in black or tan

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Caption / Post Narration Style

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  • Tone: Calm, confident, refined, personal

  • Length: Short (1 sentences is perfect)

  • Voice:

    • Thoughtful

    • Design-led

    • Slightly poetic, never salesy

  • Avoid:

    • Emojis

    • Hashtag blocks

    • Marketing buzzwords

 

Example Narration Style:

Thoughtful lighting changes how a space is experienced — not just how it looks.

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What to Avoid (Important)

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  • Trendy audio

  • Fast cuts or reels that feel “TikTok-y”

  • Heavy text overlays

  • Loud branding

  • Over posting hashtags

  • Anything that feels like an ad

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Approved Audio From Canva:

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  • Soul Music – Curtis Mayfield

  • Magnify – Aves

  • Time to Run – Magnetic Buzz

  • Don’t Fight It, Baby – Bang Bang

  • Candis Funk – Candido

  • Mama Funk – Jimmy McIntosh

  • Midtown Funk – Flyin

  • Funk But – Rhinoceros

  • Upright Funk – Gian Luca Messiti

  • Funk Brack Brown – Sigma Music Art

  • Loopy Funk – Oliver Fox

  • Abene Funk – Sillaba

  • Funked Down – Key Frame

  • Audio Blue Funk – Key Frame

  • Audio Funk Warrior – Martin Clem Soul

​If the post could live comfortably in:

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  • A luxury design magazine

  • A gallery wall

  • A private client presentation

…then it’s on brand.

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​Caption Framework (Required)

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Every caption must begin with one of the approved openers below, followed by the divider symbol:

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Approved Caption Openers

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Rotate these intentionally based on post type and content:

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  • From Kim | #KimLayneInteriors

  • Thoughts | #KimLayneInteriors

  • Notes | #KimLayneInteriors

  • Reflections | #KimLayneInteriors

  • Perspective | #KimLayneInteriors

  • Design | #KimLayneInteriors

  • In Progress | #KimLayneInteriors

  • The Team | #KimLayneInteriors

  • Behind The Scenes | #KimLayneInteriors

  • Project Overview | #KimLayneInteriors

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