How to Design Social Media Graphics/Image for Peaceful Living

1. Access the client Canva account

Log into the Peaceful Living Canva account as Roberta.
Access credentials are shared through LastPass if needed.
Always confirm you are working inside the correct client account before designing.

2. Locate and duplicate the current social media template

3. Use the monthly marketing review document to guide all content creation

Before creating any content, review the monthly marketing document from the client call.
The document is updated monthly and outlines key direction for the period, including:
- Monthly themes
- Playlist topics
- Blog content
- Promotions and special offers
- Social media post requests
- Email content
- Carousel content
Use the document to understand what needs to be created for the month and to help organize execution across all marketing materials.
Always refer back to it before starting or finalizing any social media or marketing content.

4. Understand the monthly social media structure

Each monthly template follows a consistent structure. Every social media tile or featured card is labeled based on the type of content it represents.

The template typically includes:

This structure serves as the standard monthly content framework.

5. Feature core services consistently

Tranquil Touch should be featured at least once per month.
Pilates should also be featured at least once per month.
Any active promotions or special offers should be included within the monthly content.

When creating these posts:

Always prioritize using the newest approved imagery from the client’s uploads and photo library.
Use the most recent professional photoshoot content whenever possible.
For additional social posts, you may also use approved images from the client’s existing uploads/downloads library.
Since Roberta’s branding is very personality-driven and influencer-style, prioritize imagery that features Roberta herself whenever appropriate.